Struggling with your organic reach on Instagram? Your are not alone! Here's a little trick that can help you boost it.
If you know what Alt text is, it probably means you have had to deal with building or working on a website before. Alt Text stands for Alternative text, it is a graphic description of what is on your picture, if your photo doesn’t load properly on a website it would show the alternative text instead.
Now, you may not see them, but Alt Texts are everywhere! And now it’s possible to integrate
them to your Instagram too, use it well and it can become a powerful tool to bring more traffic to
your page. At Organics Growth we can also help you ramp up online traffic to your website by bringing in new people to your Instagram everyday, to learn more get in touch via our website or email contact@organicsgrowth.com
Here is why its important to know what is Alt Text and why its the best kept secret to increase Instagram visibility and reach:
❖ It allows people who can’t physically see, “read” (or hear) your pictures. Instagram is all
about visuals, but what about people with a visual impairment? They can now “listen” to your
Alt Text and understand what your pictures and videos are about.
❖ It helps Instagram’s Algorithm to better understand what your content is about. Instagram
uses a special image recognition technology to “catalog” and show your posts to the right
people, with Alt Text this becomes even more powerful.
❖ It helps you gain exposure through Google. Do you know what SEO means? It stands for
Search Engine Optimisation and it’s what people use to make their websites appear at the
top of a Google search. Now you can do the same with your Instagram posts. By using the
right keywords (keywords that people would type on Google), your picture could appear
on a Google search. This means your posts get to exist somewhere else on the internet
and not only on Instagram, another tool to explore and generate more traffic!
How to write Alt Text for Instagram?
Your Alt Text should be a graphic description of what is on your picture. It should not be the same as your caption as you rarely fully describe a picture in your captions.
Here's an example:
This is what you would normally write on your
caption, it’s clearly related to the picture but does not graphically describe it.
To add an Alt Text to a new post simply upload a photo, on the caption page click Advanced Settings, then click Write Alt Text. You can use 100 characters to describe what is on your picture, then press “Done”.
You can also add Alt Text to an old post, just select the picture, click the three dots on the top right
corner and click “Edit”, you will see “Edit Alt Text” at the bottom right corner of your post, add your text and click “Done”.
We hope this little trick is useful and helps you add value to your account and business, increasing organic reach and visibility for your Instagram. If you are looking for expert support in order to grow your Instagram page organically and increase traffic to your website, get in touch with us today or get started with a 5-days free trial
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