How to Use Instagram’s New Reposts Feature to Grow Your Audience Organically

Instagram just dropped a new feature, and if you’re in the world of content creation, brand building, or community management—you’re going to want to pay attention.

It’s called the Reposts feature, and it gives creators the ability to reshare content directly to a dedicated tab on their profile. Translation: no more juggling screenshots, weird cropping, or clunky third-party apps. With Reposts, you can spotlight creators, fans, or partners in a clean and trackable way.

But here’s the big question: how do you actually use Reposts to grow your audience and build trust—without looking like you ran out of ideas? Let’s break it down.

Creating UGC content

1. Spotlight Your Community (UGC is King 👑)

Your followers are already creating gold—customer posts, testimonials, and shoutouts. By reposting their content, you not only show appreciation but also encourage more people to tag you. People love recognition (and honestly, who doesn’t enjoy a little social media fame?).

Pro tip: Use Reposts as mini-testimonials. Nothing sells like a happy customer showing off your product or service.

2. Collaborate with Creators

Collabs are the bread and butter of social media growth. With Reposts, you can reshare content from brand partners or collaborators right to your profile. It builds credibility, strengthens relationships, and exposes your brand to new audiences without extra work.

Think of it like networking, but way less awkward than standing around with a lukewarm drink at a conference.

3. Curate Inspiration for Your Audience

Not every post has to be about you (shocking, I know). Use Reposts to share industry trends, quick tips, or ideas that align with your brand values. This positions you as a thought leader, while still giving credit to other creators.

It’s kind of like being the cool friend who always shares the best playlists—you become the go-to source.

4. Boost Event Coverage

Running a product launch, live event, or campaign? Don’t stress about creating content for every single angle. Just Repost what attendees, fans, or collaborators are already sharing.

It’s authentic, it’s fast, and it makes your audience feel like they’re part of the action. Bonus: you’ll get way more coverage than you could generate solo.

5. Add Social Proof (Because People Trust People)

Reposting reviews, product mentions, or shoutouts builds instant trust. Social proof works because it’s not you saying how great you are—it’s your community doing it for you.

And let’s be real: a glowing testimonial from a happy customer > any ad copy you could write.

People trust people for product and services recommendations.

Why Reposts Are a Game-Changer for Organic Growth

Instagram’s Reposts feature isn’t just a convenience tool—it’s a growth tool. It helps you:

• Strengthen community ties

• Build trust faster

• Showcase collaborations

• Generate more content with less effort

Most importantly, it taps into the power of organic engagement—the kind that lasts longer than a paid campaign and actually brings in loyal fans instead of ghost followers.

Why Shareable Content Matters (and What Makes People Hit “Send to…”)

Reposts work best when the content you create is something people actually want to share. Shareable content travels further, gets you discovered by new audiences, and builds credibility way faster than ads ever could.

Here’s what makes a post worth sharing:

• Quick tips or value-packed takeaways – Something so useful people can’t help but pass it along.

• Relatable or funny moments – Humor and “yep, that’s me” posts are engagement gold.

• Aesthetic or inspiring visuals – Posts that are visually pleasing (or motivational) get saved and shared nonstop.

• Hot takes on pop culture or niche topics – Bold, timely opinions spark conversations and keep your brand relevant.

• 
  

The bottom line? If your post makes someone think, laugh, learn, or feel seen—it’s share-worthy. And the more your content gets shared, the more your brand grows organically.

Ready to Take Your Instagram Growth Seriously?

Now that you know how to make the most of Instagram’s new Reposts feature, it’s time to think bigger. Consistency and strategy are everything, and that’s where we can help.

At Organics Growth, we specialize in Instagram organic growth—helping you get more reach, engagement, and traffic without bots, spammy tactics, or wasting ad spend.

Because here’s the truth: paid ads might give you clicks, but organic growth builds trust, community, and long-term results. And in a platform as competitive as Instagram, that’s priceless.

So—ready to grow, the right way? 🚀