ORGANICS GROWTH
How Orry Yarn Grew From 0 to Around 1,000 Instagram Followers in 2 Months
When Orry Yarn launched its Instagram account, it was starting completely from scratch.
For a new ecommerce brand, that creates an immediate challenge: even with good products and content, building the first meaningful audience can take time when very few people know the brand exists.
Orry Yarn came to Organics Growth with a clear goal — begin building a relevant Instagram audience made up of people genuinely interested in craft, knitting and yarn products in the UK.
Starting From Zero
At the beginning of the campaign, Orry Yarn had 0 Instagram followers. Rather than trying to grow the account through broad exposure, the focus was on reaching people who were already likely to have an interest in the brand.
That meant identifying audiences around:
Craft and knitting enthusiasts, related accounts and communities, and Instagram users based primarily in the United Kingdom.
The objective was not simply to increase the follower number. It was to give a completely new brand an initial audience it could continue building relationships with through its own content.
Our Approach
Organics Growth used niche and location targeting to put Orry Yarn's profile in front of relevant Instagram users.
Our team carried out human-managed interactions through the account, helping targeted users discover the profile naturally.
From there, each person made their own decision about whether to visit the profile, explore the content and follow the account.
No followers were purchased or directly added.
Because the account was new, the early campaign was also useful for learning which audiences responded most strongly and refining the targeting as more data became available.
The Results
After approximately 2 months, Orry Yarn had grown from:
0 followers → approximately 1,000 followers
That represented around 1,000 new followers for a brand that had begun with no existing Instagram audience.
More importantly, the targeting remained focused on people relevant to Orry Yarn's craft and knitting niche rather than simply trying to attract the largest possible number of followers.
Building the Foundation for a New Brand
For a new business, the first thousand followers can play an important role beyond the number itself. It gives future visitors a more established profile to discover, provides an initial community for new content, and gives the brand a much larger audience it can continue communicating with over time.
In Orry Yarn's case, the goal was to establish that foundation quickly while keeping the audience aligned with the business.
Case Study Summary
Industry: Ecommerce / Craft
Market: United Kingdom
Starting followers: 0
Followers after 2 months: ~1,000
Followers gained: ~1,000
Primary targeting: Craft & knitting enthusiasts
Main outcome: Established an initial relevant audience for a new brand
Instagram growth varies between accounts. Results depend on factors including niche, location, profile quality, content and the audience being targeted.